A new predictive emergency braking system to be rolled out by Bosch in 2010 could help significantly improve road safety throughout the Middle East. The new system has the potential to avert three out of four injury-causing rear-end collisions.

Middle Eastern countries are intensifying their road safety programs in response to the World Health Organisation’s warning that road-related crashes will become the number one cause of death by 2020 unless positive actions are taken. They are particularly focusing on the four hazard control measures of Elimination, Engineering, Education and Enforcement. Bosch will support the Engineering dimension by introducing a predictive emergency braking system that will provide drivers with support on three levels.